Creative Face book brand pages: Impact and Innovations

When facebook re-launched its Fanpages earlier this year, companies were thrilled. At last, there was a solid way to have a presence on facebook, and users were actually responding positively. Within a couple of weeks it seemed as though every major brand (e.g: Coca-Cola, Starbucks, and Adidas) had put up their pages. Most other businesses were using it as well.
Sure, anyone can build a Fanpage in less than 10 minutes, and some big brands may even attract fans without any real effort. But even if you have 3 million fans, if the extent of their involvement with your brand is only “became a fan,” is that really benefiting you?
The fan pages that are doing it right are the ones that are actively engaging with their fans. These pages have creative content, two-way communication, active discussion boards, videos, images, and a fun filled casual tone to match the medium.

“Brand Mantra” in new Timeline

facebook introduced “Timeline” profiles for brands. As predicted, these new features will be a huge opportunity for brands that want to tell a more engaging and reliable story. Timeline makes it easier for people to find information by pushing the info section, photos, apps, and map to the top of the page in a clear navigation bar.

Source: mashable.com

facebook Timeline presents Fanpages in a totally new light. This redesign is much more visual, focused on interactive content, and provides new features that give brands more control over how their Fan-page look and feel. All of this is playing a role in how brands and consumers can engage on Fanpages.

Disproportionate engagement growth for multimedia content

One key promise of facebook Timeline is that fans should have an easier time finding and engaging with compelling content posted by the brands they care about. From company point of view, the major focus is not on how brands communicate but rather how they relate to consumer experience. It is more important that consumers are surrounded by their social connections.

Another key component of Timeline is the ease with which fans can discover content about a particular brand. This allows brands to tell their story and turn their page into a more deeply enriched and engaging experience.

facebook Timeline is very useful in the brand pages of the companies as they are helpful in building the brand image of the company. Using it wisely can be a very helpful activity to improve the brand image of the company.