Creative Face book brand pages: Impact and Innovations

When facebook re-launched its Fanpages earlier this year, companies were thrilled. At last, there was a solid way to have a presence on facebook, and users were actually responding positively. Within a couple of weeks it seemed as though every major brand (e.g: Coca-Cola, Starbucks, and Adidas) had put up their pages. Most other businesses were using it as well.
Sure, anyone can build a Fanpage in less than 10 minutes, and some big brands may even attract fans without any real effort. But even if you have 3 million fans, if the extent of their involvement with your brand is only “became a fan,” is that really benefiting you?
The fan pages that are doing it right are the ones that are actively engaging with their fans. These pages have creative content, two-way communication, active discussion boards, videos, images, and a fun filled casual tone to match the medium.

“Brand Mantra” in new Timeline

facebook introduced “Timeline” profiles for brands. As predicted, these new features will be a huge opportunity for brands that want to tell a more engaging and reliable story. Timeline makes it easier for people to find information by pushing the info section, photos, apps, and map to the top of the page in a clear navigation bar.

Source: mashable.com

facebook Timeline presents Fanpages in a totally new light. This redesign is much more visual, focused on interactive content, and provides new features that give brands more control over how their Fan-page look and feel. All of this is playing a role in how brands and consumers can engage on Fanpages.

Disproportionate engagement growth for multimedia content

One key promise of facebook Timeline is that fans should have an easier time finding and engaging with compelling content posted by the brands they care about. From company point of view, the major focus is not on how brands communicate but rather how they relate to consumer experience. It is more important that consumers are surrounded by their social connections.

Another key component of Timeline is the ease with which fans can discover content about a particular brand. This allows brands to tell their story and turn their page into a more deeply enriched and engaging experience.

facebook Timeline is very useful in the brand pages of the companies as they are helpful in building the brand image of the company. Using it wisely can be a very helpful activity to improve the brand image of the company.

virtual ecommerce

Ecommerce is the one of the booming market in India. People are switching from daily shopping to online shopping. In early stage when ecommerce was introduced people are not ready to accept it, after the certain period of time it got awareness. from that nascent stage to developing stage it took years, to set in market.  India is having high potential in the retail segment. lots of organized players are doing well in the market.

Retail formats in India are well organized and people will enjoy shopping. as trend changes the people are not able to visit the shops due to their busy schedule. to cater all these needs the new developments in the ecommerce brings you the virtual commerce.

what is virtual commerce?

it is the standardized way of online shopping, which allows customers to shop online, and facilitates all the options for the customer. there will be the screen, where people can choose in online and experience it.  there are set of options, customers can easily choose different varieties.

specially in the appeals, one can choose different designs, colors and sizes. In virtual store is having the screen, provided by the touching screen option.

the first virtual store introduced in the Korea. it got huge number of visitors and set a high sales margin.
virtual commerce allows customers to go for the variety of options, and it saves time and energy.

How Indian Retail Market accept the Virtual commerce ?
In early stage there were lot of departmental stores and specialty stores, they were replaced by the organized retail stores. Organized retail achieved a huge success and people are more interested to buy the things which they can get in the single floor.
after some decade trends slowly moved to the online shopping, people were started buying online. same way the virtual commerce always need some time and effort to set in India.


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Ecommerce is eco-friendly by nature

E-retail can be a great experience. E commerce online is something that offers the person doing ecommerce shopping varied joys and user experiences. Who would not like to go on a buying spree on an ecommerce site when it is offered in one’s living room?

Even as we use ecommerce websites to enjoy the ease of shopping from a location of our convenience, have we thought about the ways in which we can make this shopping eco-friendly? Are there ways by which we can contribute to making an ecommerce company greener?

Lots of options

Yes, we can. There are many ways by which we can make website ecommerce green and environment-friendly. The big advantage ecommerce brings into business is that it is naturally green. It is a sector that by its very nature fosters eco-friendliness. It is powered by ecommerce shopping software and not by physical structures. This means it spends a lot less on eco-unfriendly materials in the first place.

Fewer toxic shopping materials

Talking about the actual manner in which business is carried out; first of all, we don’t have to carry plastic bags to the shop. This is a major contributor towards reduction in the use of toxic materials. What an ecommerce web site offers is an ecommerce shopping cart. This naturally eliminates the need for plastic or other toxic carrying bags.

Contribution to lessening CO2 emissions

The purpose of ecommerce shopping is to bring commerce to one’s home or office. When we need not have to drive all the way to the store, it means we pollute the environment a lot lesser than when we would be required to drive to the shop. A study conducted by Carnegie Mellon University observed that when people shop from home and avoid driving to the shop, it results in reduction of carbon dioxide emission and use of energy by at least a third. (http://www.cmu.edu/news/archive/2009/March/march3_onlineshopping.shtml)

Less use of paper

There is a huge difference in the volume of paper used in retail and that used in e-retail. Since ecommerce business is technology-oriented, it uses technology for all aspects of its work. In using email instead of paper, it communicates in the electronic medium, causing the environment far lesser harm, because trees don’t have to be felled.

Distribution and redistribution

When for a business ecommerce is the driving force, e commerce site development is the equivalent of the construction of the actual shop. An ecommerce business relies on a well-developed Ecommerce software that coordinates the storage and distribution of goods between the central warehouse and its outlets. This warehouse does the work of many physical shops. This saves on the use of potentially environment-harming building materials. Realising the enormous difference ecommerce can do to the environment, some online marketplaces have stepped in to contribute more. When your ecommerce business has an eBay store or an Amazon store, you can recycle some products, making a further difference to the environment.

Choose the right time to launch your ecommerce website

Choose the right time to launch your ecommerce website