passion: Getting the basics of email marketing right

Getting the basics of email marketing right

ecommerce solution

For an ecommerce business, selling on eBay and Amazon is the shortcut for reaching out to nearly 300 million potential buyers, at least a tenth of whom are from the UK. When your ecommerce business can help you get across to such a huge marketplace from where you are seated; it is an opportunity that cannot be missed. But how does one make sure that the product you are going to place there among hundreds of others gets noticed? Keeping a few thumb rules in mind could go some way in helping your product crawl its way in these sites. Categorise rightly Categorising your product is a key to selling on these sites, especially Amazon. It is important to know where to place your product. This is what categorising is all about. Getting your product listed on these categories is often the first step in helping visitors to see your product. Getting this wrong can make the product confusing and out of place. No visitor is likely to make sense of a grouping that categorises cell phones with shoes. Categorising cell phones with say batteries and shoes with socks is simple common sense. This is the heart of the matter; there are several sub categories that refine the search further. Use the right terms for the products Obviously, it goes without saying that the more apt the description of the product; the easier it is for visitors to get an idea of what they are looking for. With some experience, a business can get down the specific terms that online visitors use for products. It is important for the business to include words that don’t really confuse the visitor. The words and brand should be clear and the description of the product should be apt and to the point. Basically, the thumb rule is to understand that the buyer usually researches on these sites and does not just browse. Offer words and phrases that make this easy. Any description that is too lengthy or any word that is too high sounding is almost certain to take the visitor away from the product. Make display attractive This is another fundamental of any marketing, more so when you want to market on these sites to which there are hundreds of visitors at any point of time. It is a good idea to induce the visitor to see the product for herself. Having a photo or video of the product will complement the text. eBay has the gallery photo option. This is a way to open the auction bid on eBay attractively. www.nichesuite.com

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Tuesday, November 15, 2011

Getting the basics of email marketing right

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